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Women's History Walking Tour of
St. John's
Military Road Area
(Tour Part 1)


Waterfront Area
(Tour Part 2)
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Waterfront Area Full Map

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1. Turn back on Queen's Road, go left down Victoria Street to Gower Street. Turn right on Gower to the home of Elsie Holloway at #180.

Right: Home of Elsie Holloway.
Photo by Duleepa Wijayawardhana, 1998.
(27 kb)

Elsie Holloway (1882-1971)


Elsie Holloway, born in St. John's of well-educated parents, was one of the finest studio photographers in Newfoundland. She received much of her training from her father but also studied photography in England prior to World War 1.

Elsie Holloway.
Detail from photo of picnic at Pearces Forest Pond. Courtesy of the Provincial Archives of Newfoundland and Labrador (PANL A2-151).
(50 kb) with more information

In 1913 she established Holloway Studio of St. John's, in partnership with her brother, Bert, who died in 1916 in the war. Elsie specialized in portraits, and was known for her style and spirit in capturing spontaneity and mounting photographs in original ways. She also documented the departure of Amelia Earhart from Harbour Grace, and became adept at landscape photography. Elsie's work is acknowledged to be among the finest photography produced in Newfoundland. She retired and sold the Studio in 1946. Much of her work is preserved in the Newfoundland Museum and the Provincial Archives.


Military Road Tour (Tour Part 1)
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