Newfoundland and Labrador tour guide, 1912.
The Reid Newfoundland Company produced some of Newfoundland's first brochures and guidebooks. Many targeted wealthy sportsmen by promoting the island's hunting grounds and salmon rivers - areas made newly accessible by the railway (and often controlled by the Reid company through its land grants).
Newfoundland's Attractions for Travellers, Tourists, Health Seekers and Sportsmen St. John's: Reid Newfoundland Company, 1912. Cover.